Master in Digital Marketing

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Business Management - Specialized

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The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques.

Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.

Duration : 12 months

Rs 0.00/=

(Registration Fee: LKR 50,000.00 University Fee: LKR 150,000.00 Installme10,000.00 x 10 Months)

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Entry Requirement

Course Content

  • Marketing Theory
  • Digital Marketing Management
  • Marketing Practice
  • Communication and Media
  • Entrepreneurship & Innovation
  • Personal Development Plan
  • Thesis

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