Career Path for Marketers

‘Good Marketing makes the company look smart. Great Marketing makes the customer feel smart’ - – Joebhai Chernov-

Are you fascinated by the many facets of Marketing? Have you ever seen an advertisement and wondered how you could create something similar? Are you curious to learn more about careers in marketing?

The answers to all these questions are right here!

 

Career Routes in Marketing

Career options in Marketing can be divided into: 

1.  Traditional Marketing

2. Digital Marketing 

(a subdomain of Traditional Marketing)

 

Prashan Costa, an educator, and experienced marketer say marketing jobs and career possibilities can be divided into four categories - A, B, C, and D.

 

Brand Marketing – First, let’s begin with the letter B for Brand Marketing. This type of marketing is conducted for end consumers. Similar to the flash commercial and posters which are a type of brand communications that we encounter in daily, Brand Marketing is targeted toward the end consumer.

If you want to become a Brand Manager and a specialist in the communication domain, Brand Marketing is for you, adds Prashan.

 

Brand Marketing also covers increasing the brand equity of a product from brand awareness (how many people know about your brand) to brand loyalty (how many people love your brand). It also considers how to boost sales through promotion. As a result, Brand Marketing encompasses a wide range of marketing activities, notes Prashan.

 

Customer/Channel Marketing - Moving on to the letter, C is for Customer Marketing or Channel Marketing. In the marketing sector, this is aimed toward intermediaries such as dealers and distributors. The domain of Trade Marketing is covered by Customer Marketing. 

 

How to maintain your distributors, how do you guarantee that you get the most out of your distributors and dealers, how do you communicate with them, and how do engage in marketing with them? All of this is covered in Trade Marketing/Customer Marketing.

Thus, some of the basic elements of Trade marketing are:

  • Visibility at the Dealer
  • Running promotions with the Dealer
  • Training Dealers
  • Maintaining interaction with Dealers
  • Increasing their Loyalty.

 

Activations - The A, which stands for Activations, can be targeted toward consumers as well as dealers in introducing a new product/service and during its behavioral change. Activation is an engaging component of marketing explains Prashan.

 

Data - The final letter is D is for Data. We hear a lot about Data-Driven Marketing these days, especially in the context of digital marketing. A single data can have several ramifications for a decision made in a business. Even in Traditional Marketing, we use data to make optimal decisions. Data is critical when it comes to brand promotions, brand equity, and other aspects of marketing. As a result, data and insights are an important domain in relation to Marketing. Jobs in research and data analytics can be found under this category.

 

“This is just a glimpse of jobs that you can do in Marketing under the four domains i.e. Activations, Brand Marketing, Channel/Customer Marketing and Data. If you are an individual aspiring to pursue a career in marketing, consider these four areas in Marketing!, concludes Prashan.